公开课 高校宣讲会 有题APP 辅导课程

关闭

广西体彩11选5 > 银行 > 试题真题 > 模拟试题 > 英语 >

11选5每期7码必出五码:2019银行校园招聘模拟卷:英语阅读理解(四)

2018-07-04 09:21:01   广西体彩11选5   来源:中公金融人

广西体彩11选5 www.jo8aw.cn 2019银行校园招聘辅导课程

2019银行校招备考交流群

关注微信号yhzpks,获取银行校园招聘信息

Passage 4

Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

"There are fundamental public health problems, like hand washing with soap, that remain killers only because we can't figure out how to change people's habits," Dr. Curtis said. "We wanted to learn from private industry how to create new behaviors that happen automatically."

The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.

If you look hard enough, you'll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.

A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

"Our products succeed when they become part of daily or weekly patterns," said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habits is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable."

Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

1. According to Dr.Curtis, habits like hand washing with soap _____.

A. should be further cultivated

B. should be changed gradually

C. are deeply rooted in history

D. are basically private concerns

2. Bottled water, chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to _____.

A. reveal their impact on people's habits

B. show the urgent need of daily necessities

C. indicate their effect on people's buying power

D. manifest the significant role of good habits

3. Which of the following does NOT belong to products that help create people's habits?

A. Tide B. Crest C. Colgate D. Unilever

4. From the text we know that some of consumer's habits are developed due to _____.

A. perfected art of products

B. automatic behavior creation

C. commercial promotions

D. scientific experiments

5. The author's attitude toward the influence of advertisement on people's habits is _____.

A. indifferent B. negative C. positive D. biased

查看答案

更多推荐:

2019银行校招暑期入行课程班次

2019银行校园招聘备考图书教材

备考热荐:

2019银行校园招聘备考指导

2019银行校园招聘网校辅导课程

查看2018年各大银行招聘信息点击查看:银行校园招聘栏目!

精彩活动

教材图书

  • 通用版 
  • 五大行 
  • 央行 
  • 政策性银行 
  • 快过闪电,MIUI 10与MIUI 9速度对比 2019-04-16
  • 紫光阁中共中央国家机关工作委员会 2019-04-16
  • 紫光阁中共中央国家机关工作委员会 2019-04-07
  • 以党的政治建设为统领BR 维护党中央权威和集中统一领导 2019-04-07
  • 全总十六届八次执委会议召开 2019-03-14
  • 北京市房山区区长陈清拟任区委书记 2019-03-05
  • 全省手机报推广发行经验交流会在大悟召开 2019-03-05
  • [网连中国]赛龙舟 包粽子 办诗会……全国各地品民俗迎端午 2019-03-02
  • 中央环保督察组向江西移交1258件信访问题线索 2019-02-07
  • 不管怎么修饰辞藻,只要放弃革命,就是苏联的结果,还用证明吗? 2019-02-07
  • 个子矮脸大腿粗还有拜拜肉,这些烦恼时尚博主Hannah Morgan全都有!看她怎么靠穿搭来掩盖 2018-12-03
  • 石家庄中山体育馆十余群众滞留操场无人管 2018-12-03
  • 822| 818| 693| 499| 189| 992| 983| 433| 712| 348|